Igor's lucky notes
Note written on May 5, 2024

Books to start learning about business

I forgot how many times people asked me about this, so here is the list

  • the hard things about hard things
  • programmatic engineer
  • growth hacker marketing: a primer on the future of PR, marketing, and advertising
  • spin selling
  • the elegant puzzle
  • managers path
  • why generalists triumph in a specialized world
  • shoe dog
  • no rules rules
  • the 4 hour work week
  • crushing it
  • blitzscaling
  • the everything store

The books that are marked in bold are the ones I recommend starting first.

Do you think I forgot one? send me a dm.